2019 Nordica

Outside of the racing domain, where the product development machinery never stops churning, Nordica took a well-deserved sabbatical from new model creation for this season. Nordica can afford to rest on its lush laurels because it has knit together a tight line with...

Rossignol 2019 Brand Profile

For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba and what...

2019 Rossignol

While the Soul 7 once out-sold every other model, not just in its own series, but in the entire market, the steady heartbeat of Rossi’s collection has been the Experience 88, in a series of iterations that spans a generation of skiers. The latest E88 is in several...

Salomon 2019 Brand Profile

Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989. The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool to some...

Stockli 2019 Brand Profile

Our spider sense tingles when we hear the term “handmade” applied to skis, as the implication is that such slats will receive extraordinary care in manufacture no mass-produced ski can hope to receive. One reason we look sideways at the “handmade” qualifier is that...

2019 Stockli

How do you un-rocker a rockered baseline? Stöckli has always maintained an arms-length enthusiasm for rocker, and probably wish the whole idea had never been born. For 2019, it’s modifying the tip shape and baseline on the Laser SX and Laser AX – perennial Realskiers’...